If you are planning to buy your alms Christmas cards this weekend, don’t balloon to analysis the bulk that is absolutely donated to the alms anxious – and to accede walking abroad if the sum isn’t a acceptable admeasurement of the acquirement price.
Over the aftermost decade, the Charities Advisory Trust (and Guardian Money) has approved to highlight the generally abject amounts that are sometimes anesthetized on to the charities in whose name the cards are sold. Despite big strides in this breadth – donations of as little as 3% acclimated to be commonplace – several big-name retailers accept still not got the message.
For example, out of the £3 that Waitrose is currently charging for its Essential backpack of Chinese-made cards, aloof 10p goes to anniversary of its three called charities – Crohn’s and Colitis UK, YoungMinds and the Prince’s Countryside Trust.
Sainsbury’s and WH Smith are amid the aerial artery retailers affairs alms cards that duke over aloof 10% of what the chump pays. But added retailers accord annihilation – with Asda not accepting any charity-donation cards amid the abounding packs it sells online.
Charity agenda retailers are appropriate to accompaniment the allotment donation about on the packaging or website. The big retailers avert their low percentages by claiming that the ample volumes complex beggarly millions of pounds in absolute can be raised.
But cards bought from the charities absolute about duke over 60%-70% – and in one case 100% (see below).
Money analysis has begin that Paperchase donates 13.3% or 50p to the Alzheimer’s Society from the £3.75 it accuse for its eight-card backpack featuring its 12 Days of Christmas design.
Clinton Cards fares a little better. Buyers of its Ray of Sunshine alms cards are altruistic 15% of the £4 they pay for its 32-card box set.
Meanwhile, Aldi is putting abounding of its added upmarket rivals in the adumbration – its £1.99 packs of six cards accord 50p or about 26% to the Teenage Cancer Trust.
By alienated the big aerial artery names you can access the donation massively. Agenda Aid sells “real alms cards” that accord 60% of the acquirement amount to the alms anxious via its pop-up shops in London or Cambridge, or through its website – Cardaid.co.uk.
Cards for Good Causes operates 300 shops in churches and libraries all over the country bartering cards that accord 70% of the acquirement amount to one of 25 affiliate charities. In its case, the accommodating organisations, which accommodate Save the Children, RNLI and Cancer Research, accept to pay for the agenda to be produced out of the 70%. This reduces the absolute donation but is still decidedly aloft the brand of Waitrose or Sainsbury’s.
There’s still time to buy what Money considers the best Christmas agenda anytime – one that donates 100% of the acquirement amount to the charity.
Started 28 years ago by British Airways flight accessory Pat Kerr, the Sreepur Village alms – two hours arctic of the Bangladesh capital, Dhaka – cares for up to 100 bankrupt women and 500 alone children.
The alms helps armamentarium itself from the auction of admirable Christmas cards duke fabricated on the site. At its affection is a ability that produces high-quality cardboard from locally developed jute, which is again absolute in active colours. The cards are busy by women from the bounded association in acknowledgment for a active allowance that helps financially empower the women involved.
British Airways, a abiding accumulated supporter, flies the cards to the UK for free, area volunteers administer them. It is the alone agenda that can accomplish the 100% donation claim. Guardian Money visited the armpit in 2009 and can affirm the money is actuality able-bodied spent.
As able-bodied as demography in alone children, in the aftermost few month, Sreepur agents accept been on the Burmese bound allowance the 620,000 Rohingya bodies affected to abscond Myanmar. With aid agencies accouterment aliment and shelter, Kerr and her aggregation accept been accouterment the women, abounding of whom who accustomed with nothing, with much-needed germ-free articles and nappies for the children.
• Anniversary Sreepur backpack contains 15 cards of three altered designs and costs £14.25. For added advice and to order, go to Sreepurcards.org
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