This assay of Richmond-based Ledbury, which has been perfecting a avant-garde mash-up of archetypal southern appearance and British-inspired dressmaking back 2009, is a continued time coming.
Since founding Avant-garde Fellows in 2012, I’ve had a adventitious to get to apperceive dozens of avant-garde menswear brands and absorbing fashion-focused entrepreneurs.
Few of these brands acquire afflicted me as abundant as Ledbury.
While I generally affection Ledbury in my picks for the best options for menswear, as one of the best astounding options for men’s dress shirts, in my assembly of amazing sites to boutique for menswear, and in menswear grids like this one, this column is an attack at a added all-embracing assay of a casting that has become one of my favorites over the accomplished decade.
(Disclosure: I acquire accustomed 3 shirts at no bulk from Ledbury over the years. I acquire purchased added articles with my own money.)
Here are 3 affidavit why I anticipate Ledbury is one of the best options for menswear:
Ledbury co-founders Paul Trible and Paul Watson met in England while accessory Oxford Business School. They accelerating as the banking crisis set in, blame them appear aperture their own business rather than alive on Wall Street or in London as banking houses went under.
The two were balked by the accompaniment of menswear. Trible and Watson acclaimed that, in the United States,
“Big-name retailers aerated out amorphous clothes and high-fashion brands answerable absonant prices. There seemed to be a absolute charge for a shirt that accumulated abundant fit and aberrant affection at a reasonable price.”
Trible, who came from the nonprofit world, abstruse the shirting barter through an apprenticeship with British clothier Robert Emmett, whose Jermyn Street-based Emmett London specializes in Made-to-Measure tailoring. (For added on bespoke vs. custom-built tailoring, see Avant-garde Fellows’ Comprehensive Adviser to Custom Suiting.)
Today the two co-founders allotment responsibilities, with Trible as CEO and Watson as COO. They baby-sit operations from their address in Richmond, Virginia.
The two acquire congenital their casting with a laser-like focus on their bulk customers. Their adeptness to affix with barter and bear well-fitting, different articles through aggregate from handwritten addendum to blanch hunting excursions has absolute a abundant accord of loyalty: Ledbury boasts that hundreds of their best barter own added than 100 shirts each.
Ledbury’s clothes are not cheap, but for the affection they are not awfully expensive.
Their accouterment avalanche absolutely in the class of affordable luxury, and are aimed at consumers with disposable assets who appetite to attending apple-pie while assuming some personality.
The aggregation began with a focus on dress and business accidental shirts. In my opinion, their dress and business accidental shirts abide their best absorbing feature.
The shirts are alloyed from affluence Egyptian affection by Italian mills and again sewn in Ledbury’s European branch and accomplished with mother-of-pearl buttons. Ledbury’s shirts appear in tailored and accustomed fit depending on your preference. I adopt the tailored fit, which has added of a British-inspired silhouette.
In my adviser to the best men’s dress shirts, I wrote that,
Virginia-based menswear startup Lebury has to be my admired destination for off-the-rack dress shirts. Their shirt styles, colors and patterns are different and amid the best I’ve anytime begin online or in person.
In accession to their shirts, Ledbury is a abundant advantage for an absolute apparel of dress and business accidental abstract including affiliate and grenadine ties, merino dress socks, chinos and bolt pants, failing knitwear and capote collar sweaters.
Ledbury additionally launched a custom program, with custom-built apparel and shirting as able-bodied as fully-bespoke shirting. The affairs is bound to those barter who can appear and get abstinent up at one of Ledbury’s retail locations in New York, Richmond or Washington, DC.
You’ve apparently apparent Ledbury’s shirts and apparel in activity afterwards alike alive it: Ledbury has outfitted CNN’s Anderson Cooper as able-bodied as the casting of MSNBC’s Morning Joe, and hundreds of professionals from Wall Street to the halls of Congress.
In my experience, Ledbury shines with arch chump service. It starts with advisory guides to abstracts and the fit of their garments, and extends to their chump account assembly and returns.
As of this writing, according to its website, Ledbury:
will acquiescently acquire allotment for acceptable ready-to-wear purchases fabricated from Ledbury.com, Ledbury retail locations or via our chump account buzz line. Allotment for a abounding acquittance can be fabricated aural 60 canicule of purchase. Aural 120 canicule afterwards purchase, allotment will be accustomed for abundance acclaim in the bulk of the best contempo retail price. Orders will not be acceptable for allotment or exchanges afterwards 120 canicule of the aboriginal acquirement date.
Special rules for accurate categories of commodity include:
Full Bulk Merchandise: Product ordered during promotional periods will alone be acceptable for the bulk of the antecedent acquirement price.Return/Exchange Alone Merchandise
Last Call Commodity is alone acceptable for exchanges or a acquittance in the anatomy of abundance credit. Afterwards 60 days, “last call” orders will not be acceptable for any added advantage or replacement/exchange.
Altered Merchandise: Sleeve abridgement fees and aircraft costs are non-refundable. Commodity purchased with sleeve abridgement will be accustomed for acknowledgment with a $12.95 restocking fee, which is deducted from the refunded amount.
Gift Returns: To acknowledgment a allowance item, amuse acquaintance us at 888.233.1942 so that we can action your appeal as a allowance return. Allowance allotment that accommodated our acknowledgment action criteria, we are able to action a acquittance in the anatomy of an e-gift card.
I’ve enjoyed seeing Ledbury advance as a absolutely ominchannel banker that meets barter online, in being and in their mailboxes.
Ledbury is, aboriginal and foremost, a direct-to-consumer e-commerce brand. Their primary approach for extensive barter is their online store. (More than 90% of their business is online.) Their online belvedere is apple-pie and accessible to navigate, and their able photos and zoom appearance impressively back colors, patterns and textures.
The aggregation additionally boasts retail food in their hometown of Richmond, VA, New York City and Washington, DC, and is a abundant archetype of a agenda built-in casting arch a anarchy in Brick and Mortar 2.0.
While I haven’t had the adventitious to appointment their Richmond address or New York City showroom, I’ve had a adventitious to see their DC operations up abutting over a cardinal of years:
Ledbury aboriginal biconcave its toe into the Washington, DC bazaar in 2013 with a pop-up in Cady’s Alley, which was my aboriginal addition to their clothing.
After several pop-up adventures in the DMV, Ledbury accustomed a abiding abundance in Washington, DC, additionally in Georgetown’s Cady’s Alley, in April 2016. If you’re in the DC area, it’s absolutely account blockage out Cady’s Alley to pop into Ledbury as able-bodied as Bonobos’ Georgetown adviser boutique aloof bottomward the block.
Finally, Ledbury uses snail mail finer to accumulate in blow with customers, compassionate that mailers and catalogs are a abundant way for agenda retailers to breach through agenda advice afflict and get in advanced of customers.
When Ledbury launched its custom suiting affairs in Georgetown, I accustomed a mailer alerting me to it. They additionally accelerate out capacity of their barn sales via USPS.