90.1/WABE-FM, adverse new antagonism abutting ages from Georgia Accessible Broadcasting at 88.5/WRAS-FM, accomplished its bounce armamentarium drive with added than $1.1 actor in new pledges and added bodies signing up to accommodate approved account donations.
“It exceeded aggregate I had hoped for,” said WABE’s arch operating administrator John Weatherford.
The agreement drive concluded afore the abruptness GPB advertisement May 6 in which GPB will booty over the daytime programming on WRAS’s 100,000-watt FM punch aperture starting June 2. GPB will anon attempt with WABE in mornings and afternoons with “Morning Edition” and “All Things Considered” and air news/talk programming from 9 a.m. to 3 p.m. back WABE opts for classical music. Over time, GPB could potentially carry off alone agreement dollars and underwriting abutment from WABE.
Weatherford said GPB’s desires to access the Atlanta radio bazaar were not hasty but how it happened absolutely did.
At the aforementioned time, he didn’t back agitation to me. “In the end,” he said, “it will accomplish WABE stronger and better, maybe alike faster than we would accept done things.”
Over the accomplished decade, Weatherford’s appropriate focus has been accretion bounded account advantage from a brace of staffers to added than a dozen. “I formed several years,” he said, “to get Denis O’Hare here. Steve Goss didn’t appear overnight.”
At this aboriginal stage, he wouldn’t brainstorm how GPB’s accession on the arena would affect WABE bottomward the road.
He said he has formed with GPB in the accomplished but not so abundant any more. He said afore abutting Accessible Broadcasting Atlanta, which runs WABE and PBA 30, in 2004, he consulted with both GPB and PBA and knew accepted admiral Teya Ryan’s antecedent at GPB Nancy Hall. There was added cooperation amid the two organizations afore Ryan came in 2009.
“It seems there’s a little altered atmosphere with the accepted administration over there,” he said, admitting he said his accord with COO Bob Olive is cordial.
For instance, Weatherford said, the two account operations acclimated to alike but that afflicted in contempo years. “They confused on. We confused on. We don’t accept that accord anymore.”
(Ryan, in an account the day the GSU affiliation was named, said annihilation but nice things about WABE. “They do a abundant job. We accept a lot of accompany over there. Our television stations coexist in boondocks and both do absolutely well. There is a big admirers for accessible media.”)
For now, WABE is blessed that its bounce armamentarium drive went able-bodied but accustomed a above change in the way bodies are accidental to the station, comparing year over year agreement numbers is not apples to apples.
The key change: a year ago, WABE began allurement donors to accommodate abate account amounts to the station, which potentially could accompany in added money to the station. Psychologically, for instance, giving $10 a ages instead of a distinct anniversary $100 donation seems beneath onerous, but absolutely gives the base added money in the end. These are alleged “sustainers.”
This adjustment of donation accumulating has become added accepted amid non profits. Accomplished studies accept apparent this improves donor assimilation and increases all-embracing donation amounts over anniversary pledges. The basal gist: it’s easier to advance donors than it is to acquisition new ones – no altered than barter in the for-profit sector.
“We’re had a arresting response,” Weatherford said. Last spring, 42 percent of bodies who donated became sustainers. That percentage, he said, was accepted to go down, falling to 36 percent in the abatement and 27 percent this accomplished spring. Overall, added than 12,000 bodies accept active on to be sustainers.
Last year’s agreement absolute of $2 actor included “sustainers.” Anyone who keeps on giving money in the “sustainer” affairs is no best counted in the agreement totals. That’s why the dropoff to $1.132 actor isn’t decidedly meaningful.
This additionally meant the cardinal of donors alone to 10,965 from 15,393 a year ago. About 2,960 of those donors active on to the “sustainer” program.
While this sounds like the abundant arrangement because it no best agency accepting to bug association to accomplish a new addition every year, there is a above blemish acquired by all those character thieves burglary acclaim agenda numbers from places such as Target.
Credit agenda companies accept been handing bodies new acclaim agenda numbers and abounding association are alteration acclaim cards afterwards allegorical all parties (including charities such as WABE) who consistently takes money of out said acclaim card. So WABE receives “rejects” back they try to get their account donation and accept to go through the backbreaking action of tracking the actuality down. That can be activity intensive.
“We achievement they leave a accurate email,” he said, “but not always. If not, they larboard us a buzz number. But if it’s a home buzz number, we accept to alarm afterwards hours. We abhorrence to bother bodies like that.” During agreement drive, they asked bodies who afflicted acclaim cards to alarm in and ultimately accustomed a lot of responses.
I looked over Accessible Broadcasting Atlanta’s IRS 990 anatomy (which I best up beforehand this ages from the base and is not accessible online) and audited banking statements (which you can apprehend here.) The financials combines both TV and radio operations but from what I’m told, radio generates added of the assets than TV.
For the budgetary year catastrophe June 20, 2013, Accessible Broadcasting Atlanta’s revenues and accessible abutment fell 5.3 percent: $12,973,670 from $13,695,230. Some of that had to with the “sustainer” program. Instead of accepting all the bounce agreement money upfront, a lot of it concluded up actuality advance out over 12 months and alone a baby allocation of the money was counted in budgetary year 2013. Alone contributions, which represent 47 percent of absolute revenues, fell 4 percent to $6.075 actor while accumulated underwriting, which represents 31 percent of revenues, fell 3.7 percent to $4.063 million.
Monies from the Corporation for Accessible Broadcasting, which is aborigine funding, alone 5.4 percent to about $1.39 million, or about 11 percent of absolute revenue. About 8 percent of the station’s abutment is in-kind donations.
Expenses went up 3 percent, abundantly a aftereffect of added assembly and programming costs.
The cardinal of advisers was abundantly banausic from FY 2012 at 87 from 88.
Net assets fell to $8.9 actor as of June 30, 2013 from $9.4 actor on June 30, 2012. Still, the trend has about been advancement in agreement of assets, which was $1.26 actor in 2000.
Weatherford said he anticipates financials will attending bigger for FY 2014, which ends at the end of abutting month.
The top paid agents for budgetary year catastrophe June 30, 2013 are Admiral and CEO Milton Clipper ($296,815), Weatherford ($236,003) and Director of Underwriting Jared Blass ($183,904). Clipper’s absolute advantage rose 2.7 percent year over year. Weatherford’s advantage is up 5.5 percent. Blass’s advantage fell 2.2 percent.
Charity Navigator, which ranks assorted charities based on banking accuracy and efficiency, gave Accessible Broadcasting Atlanta a appraisement of 53.74 out of 70, or three out of four stars. The armpit currently uses the antecedent year’s Anatomy 990 to account its ranking. (If you log in, you can see the absolute Anatomy 990.) Over the accomplished 13 years that the armpit has tracked the company, this is the additional accomplished account it has received.
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Rodney Ho covers radio and television for the Atlanta Journal-Constitution.
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