Local and adopted refrigerator companies accept been able a heyday for the aftermost one anniversary as sales best up advanced of Eid-ul-Azha
Refrigerator sales accept soared beyond the country, advanced of Eid-ul-Azha, due to growing demands amid consumers, and that akin the discounted prices, and offers from bounded and adopted brands.
Local and adopted refrigerator companies accept been able a heyday for the aftermost one anniversary as sales best up advanced of Eid-ul-Azha.
Higher assets bodies helped actuate the auction of freezers, mostly the abysmal freezers, as consumers tend to banal balance sacrificial meat, industry bodies accept said.
Targeting the average assets group, benumb companies eye to advertise about 14 lakh to 15 lakh units of their articles advanced of this Eid.
Once bedeviled by adopted brands, lion’s allotment of the refrigerator bazaar is now actuality captivated by bounded companies such as Walton, Marcel, Jamuna, Minister, and Vision.
The auction of adopted brands like LG, Esquire, Singer, Sharp, Whirlpool, and Unitech accept additionally added in appearance of the Eid, but they lag abaft bounded manufacturers due mainly to the amount factor, consumers say.
During visits to showrooms of altered refrigerator companies, it was begin that sales of abysmal fridges are abundant college than accustomed ones.
Refrigerator companies are alms blemish cards, gifts, and cash discounts to woo customers.
While visiting altered markets, including the Bangabandhu National Stadium Market, the better electronics and electrical bazaar in the capital, bodies from altered sections of the association were apparent authoritative their choices at altered shops, and inquiring the offers from the companies, and aggravating to acquisition the ones applicative their budget.
Talking to Dhaka Tribune, exhibit administrator of Esquire Electronics Limited at Bangabandhu Stadium Bazaar said: “We are now alms aerial quality, and all-embracing accepted refrigerators. We accept a huge chump base, so we accept no time to booty blow as the aperture is experiencing a huge cardinal of customers, and sales accept additionally added significantly.”
Exclusive banker of Singer, Ali Asgar Khan at Progati Sharani told Dhaka Tribune, “We accept already started accepting a acceptable acknowledgment from the customers”.
Khan additionally said in the aftermost two to three canicule the sales accept added significantly. The all-embracing acknowledgment is additionally actual positive, compared to the aforementioned aeon of the antecedent year, he adds.
He says, appeal for abysmal freezes is added than accustomed freezes, as bodies adopt mid to big sized abysmal freezes to bottle sacrificial meat.
Mariam Islam, a clandestine account holder, and her bedmate Rasel Ahmed were attractive for a refrigerator because her absolute one is absolutely baby to board added being like meat. She said, “We accept planned to bless the Eid anniversary in Dhaka this year, and we charge to accept a bigger refrigerator to accumulate the sacrificial meat”.
“Most of the refrigerator companies appear Eid offers, and discounts, appearance the accessible Eid-ul-Azha. So it is the able time to buy a refrigerator at analytic lower price” she added.
Walton, a arch bounded architect of refrigerators, has undertaken massive affairs in an attack to column a almanac auction of refrigerators advanced of Eid-ul-Azha.
The aggregation has set a ambition of affairs 10 lakh units of refrigerators in the ages of July and August. Now the aggregation is afterpiece to the target, as their sales see a boom.
Talking to Dhaka Tribune, Walton arch controlling administrator (refrigerator) Golam Murshed said, advanced of aftermost year’s Eid-ul-Azha about 6 lakh units of refrigerators were sold.
This year, the sales ambition has been set at 10 lakh refrigerators, he adds.
Walton has taken up above initiatives aloof afterwards the Eid-ul-Fitr to accomplish their goal. Walton added its benumb assembly to accommodated the growing appeal from the market, says Murshed.
He says they accept able stocks at every aperture beyond the country, with about 50 new models that appear with appropriate offers.
Local accomplishment aggregation Minister-Myone Accumulation has set a ambition of affairs one lakh units of refrigerators advanced of this EID.
Head of cast and advice of Minister-Myone Group, K. M. G. Kibria told Dhaka Tribune, “Considering the demands of bounded customers, we are now alms aerial quality, and apple accepted refrigerators. We are accepting a acceptable acknowledgment from the barter compared to aftermost year.”
Samsung, a adopted company, has additionally launched an barter offer, and a banknote aback offer, on their refrigerators advanced of Eid-ul-Azha. The barter action applies for up to a best of Tk20,000, and the banknote aback action is applicative for up to Tk50,000 on their refrigerators.
Samsung sells about 40 units of refrigerator accustomed from its eight showrooms, and outlets at the Bangabandhu National Stadium Market, says Md Jahid Hasan, sales controlling of Samsung.
To grab the Eid customers, abounding brands are additionally alms chapter facilities. Barter can booty home a refrigerator through a minimum bottomward payment. Barter can additionally account 0% absorption up to the aeon of 6 months.
Executive administrator of Walton Uday Kakim told Dhaka Tribune, “The appeal for refrigerators has added abounding times due to acceptable affection locally fabricated refrigerators, low prices, and the bigger banking abilities of people”.
Offers and prices
Walton has 310 showrooms, and 12,000 outlets beyond the country. The country’s electronics behemothic now offers refrigerator buyers a adventitious to become millionaires during Eid-ul-Azha. If a chump buys a Walton refrigerator beneath the company’s ‘Digital campaign-Season 4’, he or she would accept the adventitious to win Tk 10 lakh every day.
Walton is additionally alms cashbacks, discounts, and chapter accessories on assorted refrigerators. The prices ambit from Tk12,200 to Tk65,000.
Samsung Electronics Bangladesh has launched the ‘Meet the Eid’ campaign, which will abide till August 11. During the campaign, barter who acquirement refrigerators of assertive models and types, will get chargeless of cost, a TV or abrasion apparatus or microwave.
In addition, the barter will get the account of cashbacks of Tk50,000, and barter offers up to Tk 20,000.
The amount ranges of Samsung refrigerator alpha from Tk39,900 to Tk2,94,900.
Singer has additionally launched a ‘Singer Eid Benumb Fever’ attack through which buyers will be able to account up to100% abatement through approved blemish cards.
Discounts of Tk20,000 will be accessible on purchasing refrigerators. In addition, absorbed buyers can buy refrigerators with a bottomward acquittal of alone Tk4,500.
The amount ambit of accompanist refrigerator alpha from Tk22,500 to Tk85,990.
Esquire Electronics Ltd is the accustomed sole benefactor of the Japanese behemothic electronics brands GENERAL and SHARP. Esquire is alms banknote aback of up to Tk25,000 on their refrigerators.
The amount ranges of GENERAL and SHARP cast refrigerators alter from Tk16,900 to Tk3,50,000.
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