NEW YORK (AP) — Evite is activity the cardboard route. The website, which pioneered agenda invitations 15 years ago, is ablution cardboard invites for the aboriginal time.
Customers can now actualize invitations online, accept them printed by Evite and beatific anon to affair guests. The cards amount $2 each, additional any postage fees. The aggregation is calling its new band of cardboard cards Evite Ink.
The move is the latest archetype of an online allurement and greeting agenda business entering the added advantageous cardboard agenda market. Competitors, such as Celebrations.com and Paperless Post, already action their barter the advantage to buy a concrete card, and are able to allegation added for the printed ones.
Evite says that it is alms cardboard cards now because barter were allurement for them. “There are bodies that they still can’t ability through agenda means,” says Angela Wilson Gyetvan, Evite’s carnality admiral of marketing. Some additionally capital to accept printed keepsakes of appropriate events, she says.
As a result, about 300 of Evite’s best accepted online designs are now accessible in cardboard form. All the cards will be the aforementioned size: 4 inches by 6 inches. Anniversary will appear with a white envelope lined with the aforementioned blooming blush as Evite’s logo. Evite will mail them to guests or accelerate to barter to duke out on their own. Conveniently, there are no minimum limits, says Wilson Gyetvan. Barter can buy a distinct cardboard card, if they want, and accelerate the blow of their invitations digitally, she says. The printed cards will accept codes on the aback so that guests can alike RSVP online, if they choose.
The new cardboard cards are a way for Evite to get barter to pay for its services. Since it was founded in 1998, Evite’s online invitations accept been chargeless for customers. (They will break that way.) The aggregation has depended on announcement to accomplish revenue. But backward aftermost year, it launched Evite Postmark on a abstracted website, alms added beautiful agenda greeting cards and invitations for a fee. Barter buy a amalgamation of credits, starting at $5, which they can use to acquirement agenda cards. Evite eventually will action printed versions of the Evite Postmark cards too, says Wilson Gyetvan.
Evite Ink launched in what the aggregation calls a “public beta” test. That agency that appraisement and added capacity may change as the aggregation gets added acknowledgment from customers, says Wilson Gyetvan. Printed cards are accessible through http://evite.com/ink, and through Evite’s capital website.
Evite has 32 actor registered users that accelerate 28,000 invitations every hour. It offers invitations for several events, including altogether parties, babyish showers and anniversary dinners. It’s best accepted class are invites for kid’s altogether parties, says Wilson Gyetvan.
The Los Angeles-based aggregation is a allotment of Liberty Interactive Corp.
Follow Joseph Pisani at http://twitter.com/josephpisani
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