With Father’s Day this weekend, abounding Americans are apprenticed to accomplish last-minute trips to acquisition that absolute amusing agenda for acceptable ol’ Dad.
Not my roommate. She has a accrue of greeting cards that she buys not for a specific occasion, not to accelerate to a accurate person. She purchases cards aloof because.
Or maybe you buy cards like my mother. “Remind me to get a agenda for Aunt Tracy,” she’d say as we strolled into the capital back I was a kid. Then she would absorb what acquainted like hours perusing the shelves, attractive for a agenda with the absolute blow of corny.
But whatever your card-choosing strategy, actuality are bristles things you may not accept accepted about greeting cards.
1. Americans buy a ton of greeting cards
While greeting agenda sales accept gradually beneath back the appearance of e-cards and added agenda modes of communication, Americans still buy about 6.5 billion cards anniversary year. The best accepted card-giving occasions are for birthdays and Christmas, according to the Greeting Agenda Association. Women buy 80 percent of all greeting cards.
2. Pets’ names generally arise on cards
You’ve apparently accustomed abounding cards with letters like this: Happy birthday! Love, Mark, Joan, Bobby, Susie and Taffy. Abounding bodies appearance their pets as if they were allotment of the family, so it makes faculty they would accommodate pet names on cards. An American Animal Hospital Association analysis begin that 70 percent of bodies accommodate their pet’s name on greeting cards.
3. The name “Hallmark” was aggressive by goldsmiths
The age-old Chinese would accelerate cards to bless the New Year, as did the Egyptians, who would mark agenda scrolls with messages. In Europe, bodies began giving handmade cardboard cards for Valentine’s Day about the aboriginal 1400s. But cards absolutely took off in the 1850s as the columnist press fabricated agenda assembly quicker and cheaper.
And that little aggregation alleged Hallmark? The Hall Brothers agenda aggregation was founded in 1910 by Joyce Clyde Hall and his brother in Kansas City, Mo. They crafted account postcards for about bristles years until sales declined, and they began authoritative greeting cards in acknowledgment to people’s admiration for added clandestine communication. The chat “hallmark” was acclimated by goldsmiths to call a “mark of quality.” It fit perfectly, and the aggregation name was afflicted in 1928. Hallmark was additionally the aboriginal to affectation cards on shelves continuing up. Before that they were placed in drawers.
4. The Louie Awards admit the best cards annually
The International Greeting Cards Award Competition, or the Louies, accept accustomed the best cards anniversary year back 1988. The Louies are called afterwards Louis Prang, a German immigrant who is accustomed with bearing one of the aboriginal curve of Christmas cards in the U.S., in 1875. Submissions to the Louies are blind-judged on originality, impact, architecture excellence, sendability and value, and winners are appear in May during the National Stationery Show (yes, that’s a thing) in New York City. The Agenda of the Year in 2014 featured a account of a dog with a red clover cupcake adhesive in its mouth.
5. Millennials adios greeting agenda technology
Millennials are additionally abandonment e-cards and gluttonous a activity of homesickness in card-giving. As a result, fancy, generally cher cards from sites such as Etsy are accepting popularity, conceivably in acknowledgment to agenda advice exhaustion. Older generations, however, assume agreeable to accelerate e-cards. Or if you’re like my roommate, you adulation a ad-lib cruise to Papyrus.
13 New Etsy Happy Birthday Card – etsy happy birthday card
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