Ladies let’s accept it. Aback it comes to bathrobe to the nines, we are artlessly besmirched for choice. There’s a sangeet advancing up? You could either hire a lehenga or aces up an indigenous abrasion online. You accept a cocktail to attend? There are at atomic a dozen of websites alms a sea of choices from both western and admixture ambit of styles.
Whatever the break be, Indian ecommerce has affluence of options for women, abnormally in the bells abrasion department, and that too after afire a aperture in the pocket. The same, however, cannot be said for men’s fashion. Getting a well-tailored clothing is not alone an exercise in futility but additionally article that would set you aback by about Rs 18,000 – Rs 20,000.
Ehtasham Hussain, a dentist who ran clinics afore authoritative the aggressive leap, capital to change the cachet quo. Putting his agog absorption in appearance to use, he capital to appear up with an another that was stylish, convenient, and affordable at the aforementioned time.
Ehtasham Hussain, Founder, Un-Cuffed
The birth of Bengaluru-based Un-Cuffed in 2016, a custom menswear cast that offers an absolute ambit of accoutrement options for appropriate occasions, starting with suits, academic shirts, and trousers (in western wear) to affected indo-western Bandis and abreast sherwanis, apparent the acme of these ideas. What started out as a pet activity for Ehtasham, is today a one-stop destination for men’s appearance with a aggregation of 20 professionals and a committed accomplishment unit.
Interestingly, Un-Cuffed was conceptualised aback Ehtasham, who got affiliated in 2015, could not acquisition the appropriate design, fit, or bolt aggregate for his own wedding.
Un-Cuffed caters to aggregate menswear – from contemporary abbreviate fit designs to chic double-breasted look, their designs are absolutely bespoke and yet accessible on the budget. “We accord anon with the finest bolt distributors and cut out any middleman, appropriately casual on our accumulation to you as low cost,” says Ehtasham.
But what absolutely helps Un-Cuffed angle out from antagonism – off-the-rack brands such as Zara, Blackberry, TailorMan for Accoutrement and academic abrasion and Manyavar in the Indo-Western abrasion class – is its “at-your-doorstep” model.
Un-Cuffed works on the home arrangement model, says the founder. Once an arrangement is made, the aggregation meets the audience at their adopted area to abduction the mood, style, and to booty the measurements. In the additional step, they are asked to appear aback for a applicable session, which is followed by delivery.
Take a cue from the legends of accomplished bathrobe – the Harvey Specters and the Barney Stinsons of the apple – there’s annihilation that accoutrement a admirer like a accomplished set of three-pieced suit. Or for that matter, a custom tailored absurd bandi commutual with white affection cottony kurta – the appearance says it out aloud, ‘A-Game’.
At Un-Cuffed, an accouterments like this can be curated aloof with a few simple steps. Appropriate from architecture to fabric, colour, and the appearance of the neck, sleeves and pocket, a aggregation of appearance consultants will advice you aces every little aspect that goes into the final look.
Currently, with its specialty in suits, avant-garde Indo-western apparels, and acute academic wear, Un-Cuffed is accouterment to a appealing assorted customer-base. Its bazaar is primarily disconnected into three key categories: accoutrement for graduation, professional, and accumulated setups; accoutrement for appropriate occasions like weddings and anniversaries; and the beloved Indian abrasion segment.
Un-Cuffed acquired its aboriginal set of barter through its Facebook folio and campaigns. Even after a concrete store, the architect explains they connected to abound through the articulate marketing.
The menswear cast clocked an anniversary acquirement of Rs 85 lakh amid 2016-17, amid 2017 and 2018 the cardinal rose to Rs 1.25 crore, and in 2018-19 it generated Rs 2.05 crore in revenue. The goal, affective ahead, is to actualize added acquirement channels “increase our sales and bifold our revenues.”
(Edited by Megha Reddy)
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