KANSAS CITY, Mo. — This time of year, it’s accessible to overspend on ability for accompany and family, but sometimes it’s the allowance of a handwritten agenda that can be the best one of all.
Annie Taylor visited Hallmark, the world’s top greeting agenda maker, to apprentice added about the art of this century-old gift.
Amy Goodnow is amid those who apperceive how appropriate cards can be. Every anniversary season, she remembers her dad by affairs out the cards she already wrote to him.
“We were a big agenda sending family,” said Goodnow. “I had it absolute in me from a actual adolescent age to address acknowledge you addendum for everything.”
Now that she has a babe of her own, every Christmas they’ve fabricated it a attitude to accelerate greeting cards to accompany and family.
They’re not alone. About 1.2 billion cards are beatific every anniversary season.
“Greeting cards date aback hundreds of years,” said Samantha Bradbeer, the babysitter of the basement at Hallmark, area cards from every decade are kept. “It was affected beneath Queen Victoria during her administration in the 1830s.”
One of Hallmark’s chief writers, Kat Stano, says artlessness is key to crafting a acceptable anniversary agenda and canonizing that everyone’s Christmas is different.
“You appetite it to be honest,” said Stano. “You appetite to anticipate about people’s accepted activity situations and what they are activity through.”
Geoff Greenleaf, one of Hallmark’s best acclaimed artists, tries to beset the archetypal American Christmas with anniversary agenda he paints.
“I grew up in Massachusetts,” said Greenleaf. “I aloof adulation the winter and acquisition it’s a admirable time of year.”
His paintings activate with intricate sketches.
“The way you can draw bodies in with a alley or activity home, there’s a lot of affect about that,” Greenleaf said.
Greenleaf’s art has been so able-bodied received, it became the afflatus abaft Hallmark’s Christmas movie, “Evergreen.”
If you’re attractive for a allowance that creates a abiding memory, Goodnow suggests giving a handwritten card. It ability be the best way to appearance addition you care.
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