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Prospective shoppers airing Ridgefield’s Main Artery on Friday, Jan. 3.

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Prospective shoppers airing Ridgefield’s Main Artery on Friday, Jan. 3.

Photo: Macklin Reid / Hearst Connecticut Media

Prospective shoppers airing Ridgefield’s Main Artery on Friday, Jan. 3.

Prospective shoppers airing Ridgefield’s Main Artery on Friday, Jan. 3.

Holiday sales able but online antagonism acquainted by Ridgefield merchants

Holiday accretion rang in banknote registers about Ridgefield this December.

The division was bright, with food visited by affluence of shoppers — abounding of them spending — admitting appropriate by online arcade and a somewhat beneath 2019 ceremony season, retailers told The Press in an estimated analysis of gift-oriented food in Ridgefield’s apple bartering commune on Friday, Jan. 3.

The Ceremony Airing on Dec. 6 and 7 brought out crowds, retailers said, and macho shoppers provided a last-ditch spending billow backward in the division — some things never change.

“We had a actual acceptable year. It was alive — Ceremony Airing and all,” said Teri Weston at Turkey Ridge allowance boutique on Bailey Avenue. “We were absolutely busy, lots of shoppers — local, out of town.

“Of course, The Airing was accomplished with the acceptable weather,” Weston said. “It was a abbreviate division — alone four weeks amid Thanksgiving and Christmas. All the men came out on Christmas Eve.”

“Were bodies arcade Ridgefield? I would say ‘yes’ — decidedly against the aftermost ceremony or so,” said Ellen Burns of Books on the Common, at the bend of Main Artery and Bailey Avenue.

“We had a acceptable season,” she said.

“The arcade division was a ceremony shorter, but it was still good,” she said. “Christmas Eve was our bigger acquirement day of the year.”

“Christmas Eve was 10 times an boilerplate day,” said Darwin Ellis, Burns’ bedmate and co-owner of the bookstore.

“Our UPS disciplinarian was accusatory he’s so alive with Amazon deliveries — that doesn’t complete like arcade bounded to me,” Ellis added.

Nationwide, online arcade has been demography a bigger chaw out of all-embracing spending.

“U.S. ceremony shoppers absorb 19% added on their online arcade this year than they did a year ago, according to abstracts from Mastercard SpendingPlus,” the business account Barron’s appear on Dec. 26. “In-store sales additionally rose a analogously baby 1.2%, as e-commerce accomplished a almanac aerial allotment of about 15% of absolute sales.”

“Overall for the year we’re collapsed — sales are not up, they weren’t down, admitting the actuality we had a beneath ceremony season,” Burns said of Books on the Common. “In agreement of business, collapsed is acceptable these days.”

Burns added that she’d begin no adversity alive up to the boutique bounded ideal herself.

“I additionally did all of my Christmas arcade aural walking ambit of the bookstore,” she said.

“It was great. I’m absolutely thankful,” said Ursula Hanavan of Designs by Ursula, affairs ability and adorning autogenous items on Main Street. “Honestly, it was fantastic. Bodies were arcade locally. Everyone was blessed and bright.

“I’m absolutely beholden to them,” she said. “I absolutely acknowledge that they got out of their jammies, got in their car, collection to Main Artery and absolved in and accepted the actuality that I abbey treasures for them.”

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In November, Hanavan acclaimed the 10th ceremony in business on Main Street.

“It’s gone by so fast. I couldn’t do it afterwards them. I’m actual grateful,” she said.

“Ridgefield’s animate and thriving. I had a absolutely blessed affair appear this season. I met a lot of Ridgefielders who’d never been in my abundance before,” she added. “I do break accessible afterwards — abnormally aback The Playhouse has events.”

So Hanavan meets a lot of out-of-town bodies who eventually become clients.

“They accomplished out afterwards they were here. … I allotment audience with Audrey Road, Billy Craig, Hutton’s, Elizabella’s and The Loft at Bissell’s,” she said. “So it’s important we anniversary backpack alone products, so we can blend our articles and not aloof accept the aforementioned old thing. That’s absolutely why I do abbey what I accompany in.”

Hanavan added that she believed Ridgefield boutique owners are advantageous because the boondocks doesn’t address to bigger box stores.

“We’re all mom-and-pop’s,” she said. “We booty abundant absorption in our food and we affliction about our clients. We’re sole proprietors — that’s why I anticipate we’re so acknowledged in Ridgefield.

“Look at how advantageous we are. We accept our own bookstore, our own accouterments stores, our own bonbon store, our own autogenous store, allowance store, men’s store, women’s store, bakery shop. We accept a city pharmacy that is not a big box abundance pharmacy. Who abroad has that? We are such a jewel. I feel advantageous to be allotment of this.

“The one affair I achievement bodies remember: We are all accessible 12 months out of the year, not aloof at Christmas time,” Hanavan added. “When you’re attractive for that quick gift, anticipate of us!”

At The Toy Chest, which has been in Ridgefield for 27 years and on Main Artery for 24 years, buyer Ann Lathrop appear a able ceremony season.

“It went well. I anticipate bodies like to boutique bounded — I absolutely do,” she said. “We did a lot of allowance wrapping. I was pleased.”

She anticipation The Ceremony Airing was acknowledged at cartoon people, who generally alternate afterwards to buy gifts.

“You get them in your store, they apperceive you’re here, and they appear back. We had a acceptable night,” Lathrop said.

The arcade division was beneath by six canicule “but we had no snow days,” she said.

“We had acceptable weather, which I anticipate helps.

“You accept to be alive in town,” Lathrop said. “We sponsor T-ball teams, we do the summer account affairs at the library.

“We’re accessible seven canicule a ceremony — the abstruse of retail, you’ve got to be open!

“It’s important to like what you do,” she added. “I adulation what I do.”

“I anticipate it was softer than added years. Our division was good, but we can see that added retail venues are advancing on the business that the brick-and-mortar food do,” said Douglas Hutton of Hutton’s Fine Menswear.

The abundance has operated in boondocks aback 2005 and has been amid on Bailey Avenue in the apple aback about 2011 or 2012, he said.

“We’re advantageous to be in a boondocks that still appreciates retail, still brand to get out, go downtown, cruise the stores,” he said. “It’s a association that invites bodies to be out on the street.”

“Really well. We had a abundant time,” said Meg Williams at Audrey Road, a ladies’ appearance boutique on Bailey Avenue. “We were accessible appropriate up until 4 on Christmas Eve. Best of our banal flew out.”

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“It wasn’t as acceptable as aftermost year,” said Susan Buzaid, a co-owner of the Main Artery boutique Olley Court.

“We’re still accomplishing anniversary — absolutely softer than a accustomed year. But the division itself, from The Airing forward, was positive,” Buzaid said.

“This is our twelfth year. It was array of an all-embracing blah year, although December accepted to be a acknowledged December,” she added. “… We did accept some of our amazing loyal barter who appear aback every year, and we had a acknowledged division — but I anticipate Amazon had a added acknowledged season.”

Buzaid accustomed that there’s a lot of online arcade actuality done by Ridgefielders.

“Your city is actuality for you,” she said. “If you appetite to accept a downtown, they accept to abutment their downtown.”

She lamented that The Ceremony Stroll, while bringing out crowds, has become beneath of a arcade break and added aloof a amusing event.

“I anticipate what has happened over the years, bodies appear for The Airing to alcohol and accept a party,” she said.

“The focus has gotten off shopping, and it’s added bubbler and eating,” said Buzaid.

“It’s not put on by the boondocks — it’s put on by the shops,” she said. “The food absolutely present The Airing — with advice from the landlords and the coffer — but the money isn’t advancing from the town.”

Kathy Graham of Fairfield County Coffer categorical The Stroll’s costs.

“This year the Ceremony Airing amount about $27,000,” she said. “$22,600 was aloft from sponsorships — of that $5,000 was donated by the Ceremony Trust Fund. Every year Fairfield County Coffer donates $2,500 appear the horse and carriages — the butt of the horse and carrying sponsors are landlords. We animate that as a way for the landlords to accord aback to their tenants aback the Ceremony Airing is the bigger retail accident Ridgefield has.

“Other associates sponsor the added contest like the ice sculptures, magician, DJ, etc. The aberration amid the money aloft by sponsorships and the actual amount of the accident is fabricated up from the ante the merchants pay to be a affiliate of City Ridgefield,” Graham said.

“The division was actual good,” said Wayne Addessi of Addessi Jewelers on Main Street. “We had a abundant season.

“The aboriginal half-year was affectionate of quiet. From July on it aloof started to increase. We were accessible for Christmas by Thanksgiving.

“Our business has afflicted so abundant over the aftermost 10 years. Bodies are arcade added steadily…

“People plan ahead,” said Thomas Addessi, Wayne’s son, who is the third bearing in a business with a 72-year attitude of affairs adornment in the Danbury area, including 53 years on Ridgefield’s Main Street. “We alike had bodies in July that were planning for Christmas aloof because at that time of year we were active a promotion.”

“With Christmas, bodies alpha to plan a little bit advanced of time — October, November,” Wayne Addessi said. “They’re beneath impulsive. Our action is to ability out to bodies able-bodied afore December — aback in the summer we start.

“We’re beneath fatigued at Christmas time, because bodies accord us added time to plan their gifting,” Wayne Addessi said. “That’s because we’re custom-making a lot of pieces now.

“The assignment ethic, that hasn’t changed,” he added. “How we booty affliction of our barter — we haven’t veered from that…

“We do accept that activity of barter that are committed to us,” he said. “They alive all over the apple now and they boutique with us through email. We accelerate videos, pictures. We put a video together, accelerate it to a chump overseas, and alpha a conversation.

“We don’t accept that big fasten at Christmas like we acclimated to in the adornment business. It’s abiding all year now. And apathetic and abiding wins the race.”

As a freeholder who owns a block of Main Artery storefronts, Addessi said his tenants and added adjoining businesses allotment an approach.

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“We’re all alive hard. All of us adulation this town, and it’s a appropriate abode — it’s affectionate of magical.” he said.

One of Addessi’s new tenants on Main Artery is Zoe & Co Sugarbeads, a adornment and ability boutique run by Andi and Peter Schoellkopf and their babe Julie, with son Jason accouterment online abutment for the shop’s website: sugarbeads.com.

“It was absolutely phenomenal,” Andi Schoellkopf said the ceremony division at Zoe & Company. “It was absurd and ablaze and agleam and admirable — above our expectations.

“The ceremony division was absolute for us — it acted as an addition for us,” said Schoellkopf, whose abundance confused to Main Artery from the Copps Hill breadth in September. “People would appear in and say ‘I had no abstraction you were here!’ because we’re in a aboriginal location.

“The Ceremony Stroll, we went through bristles gallons of acicular cider and three gallons of bite for the kids,” she said. “The Ceremony Airing was astounding for us, we had so abounding bodies advancing for the aboriginal time, and abounding abounding bodies came aback and shopped afterwards that, and we additionally had bodies arcade during The Stroll.”

She said Zoe & Company abounding a alcove with amount offerings beneath what bodies would acquisition at added adornment stores.

“Our everyman amount is about $20, and we go up to $500 — they alpha at $500,” she said.

“I anticipate bodies were absolutely captivated to acquisition that average range.”

She admired actuality city for The Ceremony Airing and the Christmas season.

“It’s so appealing with the horse carriages and the lights,” she said. “For us, it’s a joy to be here.”

“It’s one of our best years ever. We had a alive season,” said Jeannine Bruey at Ridgefield Accouterments on Main Street.

“We advertise a lot of Christmas lights, Christmas timberline stands. A lot of ability and being — ability accoutrement for gifts.”

At Touch of Sedona on Main Street, freeholder Marge Courtney said the division had been actual good.

“Great. For me it was excellent,” she said. “People came in. What I was best afflicted with was the attitude of people, which was actual loving, actual patient.

“I awash a lot of beyond items and, of course, a lot of abate items. This was apparently one of my best seasons,” said Courtney, who for 23 years has been affairs a mix that ranges from Native American adornment and art to Tarot Cards and a array of readings. … I’m accepting a acceptable account for the new year.”

Lucy’s, affairs women’s fashions on Main Artery for the aftermost 13 years, additionally appear a acknowledged division — and Lucy’s administrator Patrice Wrage acquainted The Ceremony Airing was acceptable added acknowledged at cartoon bodies who are accommodating to absorb in the stores.

“It was actual good,” said Wrage.

“We absolutely noticed The Ceremony Airing has become added of a arcade event. In accomplished years it wasn’t as able for affairs — there’s people, and it’s a admirable event, but for our abundance we weren’t selling.”

Last year and this year that began to change for the better.

“Back in the day, no one came in accomplished area the bar was,” she said. “That’s absolutely changed.”

A acknowledged Airing led to a able all-embracing season.

“I anticipate it took best for us to accessory up, and again it was great,” she said.

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“The end of November was quiet, and again it took off already December started.”

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